Sports in motion.
Motion design for sports content, brand communication and digital video.
Brand motion / Sports / Broadcast graphicsMotion as part of the brand
I played an active role in Start Bet’s rebranding, taking responsibility for defining its motion language and how the visual identity should behave in animation.
The work involved animation direction, pacing, typography, transitions and motion behaviors, along with the creation of custom illustrations and assets to strengthen the brand’s visual presence and consistency across different formats.
A visual identity in play.
The sportsbook needed a motion language that could keep up with the fast pace of sports content without losing brand consistency.
A signature for every story.
The challenge was to turn the new identity into a flexible motion system, able to work across daily content, different sports and formats while maintaining recognition, rhythm and personality.
Every sport. Its own rhythm.
Not every sport moves the same way. The idea was to explore different rhythms, intensities and motion behaviors for each discipline while maintaining a shared visual language that connected the entire brand ecosystem.
Motion built for content.
Development of the opening sequence and on-screen graphics used across Start Bet’s YouTube content.
The motion language was designed as an extension of the brand identity within audiovisual content, creating consistency across openings, transitions and on-screen elements.