Arena MRV + Clube Atlético Mineiro
The energy of the stands.
Two campaigns. One shared passion.Motion design and editing connecting the stadium,the club and its supporters.
I worked on motion design and editing for Arena MRV’s campaigns, developed by Stalo In. Together with the art direction team, I helped define a motion language that reflected each campaign’s personality.
From a construction milestone to Cadeira Cativa, the work connected two distinct narratives through Atlético’s visual energy.
Halfway to a shared dream.
50% Campaign
The campaign celebrated Arena MRV’s halfway construction milestone with a special half-striped shirt worn by the players as they entered the pitch. A first in Atlético’s history.
Strong typography.
All-type compositions
All-type compositions put typography at the centre of the image to express the strength of Atlético’s supporters. The animation follows that idea, giving the words weight through scale, rhythm and motion.
From the timeline to the screen.
From the idea to the results.
50% Campaign / Case film
A look at how the campaign was developed: its concept, the activations created and the results achieved.
A place in the story.
The Cadeira Cativa campaign connects the offer of a seat at Arena MRV with the relationship between Atlético and its supporters. The film draws on the club’s memories, the crowd and the idea of a new home.
One language across the campaign.
The art direction was conceived with motion in mind from the outset.Typography, compositions and graphic elements
were designed around the campaign’s animation, carrying the same visual language into social content, the website and apparel.
From the stands to screens nationwide.
National television broadcast
The campaigns aired nationally on Globo, SporTV and Premiere, taking the energy of Atlético’s supporters to television audiences across Brazil.
Credits
- Client
- Arena MRV
- Agency
- Stalo In
- Motion and editing
- Breno Oliveira
- Art direction
- Diego Borel / Renato Bruno / Jonathan Oliveira
- Strategy
- Bruno Vasconcelos / Fernando Cerqueira
- Copy and script
- Márcio Almeida / Flávia Ribeiro